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Alex Burgess's Experience:
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VP of Marketing at AssureRx Health, Inc
August 2011 - August 2012Recruited to develop and execute integrated marketing programs that drive brand awareness and lead generation for a leading pharmacogenomic diagnostic company targeting behavioral health professionals, patients, media/analysts, investors and other interested parties. Responsible for establishing a strategic marketing plan, selecting employees and partners to execute the plan, and then measuring performance and driving revenue.
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Director of Corporate Marketing at MedAssurant
August 2010 - August 2011Recruited to develop and execute an integrated strategic marketing program to expand corporate brand awareness, drive demand generation and properly position our products and services using the full breadth of marketing tactics. Corporate opportunity pipeline increased over 100% during my first 10 months in position; of which, 31% was directly related to marketing programs my team put in place. Recruited, hired and trained experts across communications, product marketing, advertising, public relations, social media, graphic design, events programming and marketing operations. Developed and deployed a comprehensive measurement process designed to ensure marketing programs delivered positive ROI and consistent messaging across all platforms. Designed, "sold," and executed integrated social media campaign across Twitter, LinkedIn, Facebook and YouTube resulting in enhanced relationships with prospects and customers that led to new revenue generating opportunities. Responsible for an outstanding marketing team of 11 with direct oversight of a budget commensurate with our company's size and revenues.
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VP e-Health & Partnerships at DocSite, LLC
March 2009 - December 2009o Expanded industry-leading Medicare P4P product via both direct and indirect Business Development/Sales activities o Established product management/marketing updates to government changes set to take place in 2010 (3 new sub-service offerings) o Developed next generation private P4P reporting service set to launch January 2010 - Will establish industry-standard for pricing/availability o Trained new sales force and customer support team o Oversaw Social Media Marketing activities o Maintained Medical Society/Association alliances
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Director Professional Cycling Program at Velo Bella Professional Cycling Program
July 2003 - November 2009Responsible for all athlete management, contracting, sponsorship support, coordination of purchasing programs for the extended club membership across the United States.
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VP Marketing at DocSite, LLC
December 2006 - March 2009o Completed company rebrand/re-launch resulting in an immediate boost in brand recognition across all markets o Responsible for all corporate sales, marketing and business development activities for nine months until a replacement Vice President of Sales was located o Created and implemented successful online and print advertising campaigns that ultimately represented 24% of gross revenue from online application services o Developed and deployed PR strategy using innovate Social Media tactics, agency management and traditional avenues o Created functional product specifications, launch plan, initial distribution network and launch supporting industry leading Medicare-oriented Pay-for-Performance service (P4P) o All product marketing and management functions o Maintained Medical Society/Association alliances
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Director of Sales, Western Region at ELM Exchange, Inc.
November 2004 - November 2006Online clinicolegal education company focused on large medical centers, health systems and malpractice insurers looking to reduce liability through proactive provider training. Responsible for all sales activity west of the Mississippi River and successful sold to C-level decision makers as well as establishing business development relationships to expand distribution. o Responsible for $2,000,000 portfolio of online application services offering clinicolegal education to physicians o Responsible for all product marketing and management functions o Developed and managed online social media presence resulting in a strong community of customers and thought leaders
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Professional Sales Representative at Janssen Pharmaceutica
December 2001 - November 2004o #1 territory in the United States for nine months during 2003 o 2004 district sales leader ranking in top 10% nationwide o Leading contributor to team's achievement of 2003 President's Club o Founder and host of unprecedented forum connecting government, healthcare, law enforcement and industry stakeholders, resulting in increased sales and improved care for patients citywide.
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Vice President Marketing at DirectMD, Inc.
September 2000 - November 2001o Responsible for all Marketing activities o Created functional product specifications, launch plan, initial distribution network and launch for university medical center services o All product marketing and management functions o Maintained Medical Society/Association alliances
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Director of Marketing at Wyzdom Solutions, Inc.
November 1998 - September 2000o Created functional product specifications, launch plan, initial distribution network and launch supporting industry leading online Technology Asset Management service and the largest java-based application ever created at the time o All product marketing and management functions o Maintained all media and analyst relations
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Professional Services Manager at Dana Commercial Credit Corporation
May 1997 - November 1998o Revised and improved Malcolm Baldrige Award winning business processes across whole product group, generating increased profitability and operating efficiencies. o Central participant in merger of F500 spinoff, including packaging enterprise, qualifying investors, performing due diligence and coordinating legal and human resources activities. o Created additional $80,000 revenue stream packaging new services to existing accounts while supporting subordinate sales teams in their development and closing of F1000 customer accounts.
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Airborne Artillery Officer at US Army
1993 - 1997Assigned to Korea and Fort Bragg, NC o Co-created new weapon employment tactics improving target acquisition. Tactics adopted US Army-wide o Second-in-Command of multiple of 100+ employee organizations operating in foreign countries and domestic disaster relief activities
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Vice President of Business Development at Graphcom, Inc
December 2012Hired to expand Graphcom's footprint within the healthcare industry. Particular focus on health plans, care management companies, Accountable Care Organizations (ACO) and life sciences companies. Services include digital variable printing, mobile applications, communications strategy, creative design, digital marketing, social media marketing, advertising and experiential marketing.
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Principal at AB Business Services
January 2010Consulting company focused on helping healthcare organizations communicate with key constituencies using a variety of traditional and "new" marketing capabilities. Particular focus on marketing strategy, social media marketing, advertising, digital marketing and integrated marketing campaigns. Let us show you how we can help you connect.